Similarity draws people closer together, as we are basically narcissists: We like people who remind us of ourselves. Have you ever felt that instant connection with someone with the same birthday or name? This episode focuses on the Narcissus effect or implicit egotism. Me, Myself, and IKEA: What Our Love For Swedish Furniture Says About Narcissism When inequality becomes salient, our behavior changes. As airline passengers walk through the first class to their seats in the economy class, they are more likely to show air rage as compared to passenger who did not walk through the first class. In this episode, the host uses air rage as an example. This results in a feeling of inequality, unfairness or even injustice. We rarely use downward comparison - instead, we more frequently use upward comparison. When comparing ourselves to others, we can compare ourselves to the less fortunate (i.e., downward comparison) or the more fortunate (i.e., upward comparison). This episode highlights inequality and how it influences the way we think, live, and die. As opposed to the belief of accounts or economists, people only look at the relative difference between themselves and others. To truly appreciate what one has, people are predisposed to compare themselves and their possessions to others. Why No One Feels Rich: The Psychology Of Inequality The stressed focus only on time ticking away, thereby forgetting to actually work. However, such a scarcity mindset leads to the development of new, long-term problems: the hungry shopper is now stuck with groceries past their expiration date. To solve this problem on the short term, the brain gets obsessed with the scarce good and reinforces indulging in it. As something fundamental to a human being is missing, for example food, the brain focuses on it. Why do hungry shoppers buy more? Why does time seems to fly by when you have multiple deadlines in a week? Why do less wealthy people keep spending more than they earn? This episode of the podcast dives into the topic of scarcity. The Scarcity Trap: Why We Keep Digging When We're Stuck In A Hole Examples of blog topics include tunnel vision, why you never feel rich, and the similarity effect. Hidden Brain’s high-quality content highlights the relationship between our unconscious mind and our behavior. As it is less focused on neuromarketing, this podcast is recommended for those who want to more about psychology in general. With more than two million downloads per week, Hidden Brain hardly is a hidden gem. One of our top-7 podcasts on marketing psychology is Hidden Brain. Especially if you listen to them on double speed □Īs we are developing our own psychology marketing podcast, we have done some extensive research. With the increasing work pressure, increase in amount of deadlines, and uprise of the 24/7-economy, people simply don’t have enough time for these traditional ways of keeping up with the newest scientific developments. Podcasts have the ability of solving this time-related issue, as they are easily combined with everyday tasks as traveling, eating or working out.
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